Reinventing how humans
create value in the field.
L7 brings the human value we learned in cleaning, guiding, and sales into AI-era business building.
It began with work
efficiency could not measure.
What sales at Suntory taught us
In commercial sales, co-founder Yoshiya Murayama visited more than 30 stores a day. Even when efficient email sales were encouraged, he kept visiting new restaurant owners, tasting products with them after hours, and proposing what matched each store's concept.
He learned that people choose more than terms and price. They choose the time, care, and dedication of someone who shows up.
What cleaning taught us
In cleaning work, we were not only removing dirt. We were entering someone's life. A small note on a mirror, a loose corner that needed fixing, a quiet detail not listed in the task sheet could move a customer's heart.
Work is not only completing the requested task. There is value in a person coming all the way there, standing in front of someone, and listening.
What guiding continues to teach us
AI can plan travel, translate language, and explain famous places. Yet a human guide still matters: changing walking speed by reading a guest's face, suggesting a detour at the right moment, and bridging cultural confusion with warmth.
Guiding is not about delivering information. It is about making the act of being together valuable.
A Field Implementation Company for the AI Era
AI will keep solving what can be solved inside screens. The remaining problems are in sales, hiring, training, operations, service, and human relationships: problems that require entering the field.
Mission
Reinvent how humans create value
in the field in the AI era.
Humans create trust. AI creates systems. The field proves value. We make that cycle a standard way of building businesses.
Vision
Turn Japan's small strengths into sellable offers and repeatable operations.
Local experiences, craftspeople, small businesses, sales teams, and operations all hold hidden value. We help discover it, sell it, and run it.
Business Domains
L7 turns field knowledge into AI-powered systems and connects it to the next business.
AI-Native Sales Support
Sales outsourcing, meeting design, target lists, proposals, CRM, follow-up, and sales management.
Inbound Experiences
Japan experiences designed with AI and delivered through human judgment in the field.
Field Operations Design
Customer support, delivery, edge cases, and ongoing operations after the sale.
Company Information
- Company Name
- L7 Ltd. (株式会社L7)
- Established
- June 2025
- Representative Directors
- Yoshiya Murayama
- Hiraku Mori
- Capital
- ¥15.5 million (including capital reserve)
- Address
- 4-24-14 Todoroki, Setagaya-ku, Tokyo 158-0082, Japan
- Business
- AI-native sales support, business development operations, inbound experiences, and field operations design
Our Team
Yoshiya Murayama
Representative Director
Born in Israel and raised in Japan. After graduating from Hibiya High School and Chuo University Faculty of Law, he joined Suntory Holdings and worked in commercial sales.
He leads L7's business development and field implementation through customer understanding and action in the real world.
Hiraku Mori
Representative Director
Born in Seattle and raised in Japan. After Shizuoka High School and Kyoto University Graduate School, he joined Simplex Inc. and worked on financial trading exchange systems.
He turns field knowledge into repeatable systems through AI implementation and operations design.